Promotional Engine

Your Key to Acquisition and Retention!

The best tools created by players

Developed in-house with endless options to choose from. We wanted to create a flexible promotional engine with all options to set up your offers.


The complete architecture of the promotional engine was designed by experienced players only. Most importantly understanding the needs of both players and operators as well as the underlying products was crucial for us to get things done right here.

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Bonus Engine

We have created a bonus configurator with a wide array of settings to customize your offers:

  • Type – deposit or no deposit bonus, cashback bonus, pre- or post-wagering bonus, free spins, accumulator bet bonus, achievement bonus, etc
  • Product – combine your offer across some or all product verticals (sports, casino, etc) and consequently increase your cross-selling revenue
  • Games and Markets – select eligible ones and set individual percentages contributed to wagering requirements because of different margins
  • Wallets – define how real money and bonus balance is affected when wagering an active bonus. Set rules allowing your players different behaviour when using either real money or bonus money
  • Limits – settings in order to prevent your offers from being exploitable by fraudsters (max bet size, min odds, etc)


  • Tournaments – create product specific or cross-product leaderboards and competitions
  • Jackpots – promote the biggest available online jackpots or discuss customized jackpots with us
  • Achievements¬†– use our gamification tools and keep the players excited. Reward them when they reach a certain target or in-game achievement
  • CRM System – define your customer segments and create your loyalty scheme and promotions around the relevant persona
  • Automated Reporting and Monitoring Tools all within one backend in order to help you to handle even the largest databases of clients in no time
  • Fraud Detection System –¬†automated engine to analyze suspicious player behaviour, violated terms, etc flagging accounts and sending alerts
  • Responsible Gambling – consequently the system also analyzes problem gambling behaviour and sends automated reports to take appropriate measures
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